![Pricing Strategy, what does it really cost to make a dress?](http://rebeccaelizabeth.com/cdn/shop/articles/pricing_no_numbers-02.jpg?v=1655233470&width=480)
Pricing Strategy, what does it really cost to make a dress?
I’ve a good deal of time and a few sleepless nights working on the back end pricing out the collection.
It works out if you want to ethically make dresses in the United States in sustainable materials, it’s a bit more expensive than what people might be used to paying for clothing.
I believe it’s very important to make slow, sustainable ethical clothing accessible to as many people as possible.
So we have decided to have a 2.4x mark-up for each piece, the industry standard is anywhere from 3x-5x and up!
I’m excited to announce we will be able to offer special pre-sale pricing for our email subscribers of 15% off which is included below as pre-sale price . Please sign up for our email list to get this exclusive offer.
Below is the full cost breakdown for each of our pieces. I believe in being completely transparent with you on exactly what it cost to make each of our lovely styles and what time seamstresses making them make.
I would love to hear your thoughts on our strategy it’s truly a delicate and difficult balance, making things the right way and still keeping them accessible. Please comment below or reach out to me directly. :)
![](https://images.squarespace-cdn.com/content/v1/60f77178b947fc7bf466a316/60dfbc92-27fb-439b-8164-99565ab58f81/pricing-01.jpg)
Elektra Dress
![](https://images.squarespace-cdn.com/content/v1/60f77178b947fc7bf466a316/81269329-fd38-47fb-8fd9-e5b834b81655/pricing-02.jpg)
Aurora Dress
![](https://images.squarespace-cdn.com/content/v1/60f77178b947fc7bf466a316/e58c0307-48a6-4192-a960-94d0149ff07e/pricing-03.jpg)
Persephone Dress
![](https://images.squarespace-cdn.com/content/v1/60f77178b947fc7bf466a316/37504417-65dd-47af-87c1-6eccb964ec07/pricing-04.jpg)
Artemis Dress