Hello & Welcome!

My name is Rebecca, and I’m thrilled to introduce you to Rebecca Elizabeth, a slow fashion brand launching this Spring. We're starting with a capsule collection of four exquisite dresses crafted from sustainable materials like organic cotton, cupro made from cotton waste, and deadstock fabrics.

Ever since I was a child, I dreamed of launching my own fashion brand. Growing up, I was enchanted by my grandmother Marielle’s closet full of beautiful vintage dresses, which we would wear for our imaginative tea parties. My mother taught me to sew at a young age, and soon, I was designing dresses for my dolls, blending my love for art and fashion. Art was my favorite subject in school, and it became clear to me early on that my passion lay in fashion design.

At 17, I left my hometown in Michigan to pursue my dream at the Fashion Institute of Technology in New York City. Now, with 13 years of experience in the fast fashion industry, I've seen firsthand the challenges and environmental impacts of traditional fashion production. The industry often wastes materials and underpays workers, which is why I believe we must make more mindful choices to create products that are kind to people and the planet.

Starting my own brand has been a dream for years, but fear of failure held me back. The COVID-19 lockdown was a turning point for me. It was a time of uncertainty and reflection, and I realized how much I would regret not pursuing my true passion. I finally decided that it was time to bring my vision to life.

In pursuit of this goal, I joined Factory45, an incredible business incubator that guides sustainable brands from concept to launch. Their support has been invaluable, and I highly recommend them to anyone looking to start a sustainable business.

This Spring, we are launching Rebecca Elizabeth with a pre-sale on our website. Pre-sales allow us to produce only what is ordered, reducing waste and ensuring that we only create garments that are truly wanted. This approach is more sustainable than traditional manufacturing, where excess stock often goes unsold.

We've partnered with an ethical manufacturing company in Brooklyn, New York, that shares our values. They pay their employees a fair living wage, and we are proud to work with them to bring our designs to life.

Over the next few weeks, I’ll be sharing more about my journey, the inspiration behind Rebecca Elizabeth, and a glimpse into my creative process. I’m incredibly excited to share this adventure with you and invite you to join us as we redefine fashion with care and consciousness.

Thank you for being a part of our story.

Love,

Rebecca